Like it or not, content is dominant in B2B lead generation. The facts speak for themselves. Nine out of 10 organizations use content as their main marketing tool, according to the Content Marketing Institute. Meanwhile, HubSpot’s State of Inbound Marketing report for 2014 found out that 41% of marketers have gained positive ROI through content. […]

Content is undoubtedly the driving force of an effective marketing campaign. And it continues to be as companies have taken the crucial step of establishing a stable presence online. Blogs and company web sites catering to B2B lead generation have sprung up like mushrooms. But if we are to settle with such a comparison, we may […]

Starfleet Media’s 2014 Benchmark Report on B2B Content Marketing Report sustained various key insights into how B2B companies can employ quality contents as drivers of an effective lead generation solution. Here’s the report summary: Content marketing’s cost and benefit analysis yields positive result. The top objectives of investing on content marketing are: increase brand visibility, […]