Like it or not, content is dominant in B2B lead generation. The facts speak for themselves. Nine out of 10 organizations use content as their main marketing tool, according to the Content Marketing Institute. Meanwhile, HubSpot’s State of Inbound Marketing report for 2014 found out that 41% of marketers have gained positive ROI through content. […]

Considering the volume of web users, businesses confront numerous opportunities to sell their products and services to their intended audiences. And in order for these opportunities to produce warranted results, enough attention has to be given to one’s B2B lead generation activities. Marketing tasks need to be streamlined to produce quality B2B leads for one’s […]

In B2B marketing, nothing else presents bigger challenges than generating B2B sales leads. There is something about it that businesses tend to associate with tasks like rolling a boulder up a hill. Impotent metaphors aside, some decision makers are currently looking for ways to develop an effective B2B lead generation campaign. Recent case studies have […]

  The marketing arm of your business is an important component that helps produce the results you want. Whether you are selling financial services or IT products as an independent contractor, you will find that most of your gains are possible through an effective B2B lead generation. However, businesses (especially those new to the B2B […]

We can all learn from experienced marketers that driving business growth is impossible without an effective B2B lead generation campaign. The quality and volume of B2B leads are essential in achieving sales performance as well as gain a competitive edge within one’s industry. But while it is essential, it is not without a shopping list […]

In the long run, every business process depends on online platforms in a bid to optimize essential revenue generation efforts. In lead generation and appointment setting, such platforms are crucial in prospecting for high profile B2B leads. For demand generation, it is imperative to optimize online tools to drive awareness even further. Content has a […]

There is a lot of talk regarding B2B marketing processes. The present climate has exacerbated the discourse about which marketing strategies offer a high turnout of quality B2B leads and revenue volume. Two processes are central to the search for an efficient marketing formula. Demand generation ensures that a company gets the exposure it needs […]

Big business is all about big data. But big data, due to its big-ness, is just too much for B2B marketers. A great deal of analyzing and collating has to be exerted, especially with respect to gauging lead generation efficiency. Surprisingly, the task is manageable. It would only take an effective lead management system to […]

In all earnestness, SEO  continues to be a pain in the neck for industry players, from business decision makers down to B2B lead generation experts. The reasons are not far from trivial. Initially, the companies that manage these search engines change their algorithms from time to time. This causes drastic impacts on present online marketing […]

Content is undoubtedly the driving force of an effective marketing campaign. And it continues to be as companies have taken the crucial step of establishing a stable presence online. Blogs and company web sites catering to B2B lead generation have sprung up like mushrooms. But if we are to settle with such a comparison, we may […]