Considering the volume of web users, businesses confront numerous opportunities to sell their products and services to their intended audiences. And in order for these opportunities to produce warranted results, enough attention has to be given to one’s B2B lead generation activities. Marketing tasks need to be streamlined to produce quality B2B leads for one’s […]

  The marketing arm of your business is an important component that helps produce the results you want. Whether you are selling financial services or IT products as an independent contractor, you will find that most of your gains are possible through an effective B2B lead generation. However, businesses (especially those new to the B2B […]

We can all learn from experienced marketers that driving business growth is impossible without an effective B2B lead generation campaign. The quality and volume of B2B leads are essential in achieving sales performance as well as gain a competitive edge within one’s industry. But while it is essential, it is not without a shopping list […]

There is a lot of talk regarding B2B marketing processes. The present climate has exacerbated the discourse about which marketing strategies offer a high turnout of quality B2B leads and revenue volume. Two processes are central to the search for an efficient marketing formula. Demand generation ensures that a company gets the exposure it needs […]

Big business is all about big data. But big data, due to its big-ness, is just too much for B2B marketers. A great deal of analyzing and collating has to be exerted, especially with respect to gauging lead generation efficiency. Surprisingly, the task is manageable. It would only take an effective lead management system to […]

In all earnestness, SEO  continues to be a pain in the neck for industry players, from business decision makers down to B2B lead generation experts. The reasons are not far from trivial. Initially, the companies that manage these search engines change their algorithms from time to time. This causes drastic impacts on present online marketing […]