Big business is all about big data. But big data, due to its big-ness, is just too much for B2B marketers. A great deal of analyzing and collating has to be exerted, especially with respect to gauging lead generation efficiency. Surprisingly, the task is manageable. It would only take an effective lead management system to […]

No Orwellian doublespeak intended in the title. Although, we should take note that the B2B landscape is built on shifting sands and it is necessary to change your footing once in a while. And especially when it comes to lead generation, marketers should know better than to stand as is. Innovations in communication and information […]