In the long run, every business process depends on online platforms in a bid to optimize essential revenue generation efforts. In lead generation and appointment setting, such platforms are crucial in prospecting for high profile B2B leads. For demand generation, it is imperative to optimize online tools to drive awareness even further. Content has a […]

There is a lot of talk regarding B2B marketing processes. The present climate has exacerbated the discourse about which marketing strategies offer a high turnout of quality B2B leads and revenue volume. Two processes are central to the search for an efficient marketing formula. Demand generation ensures that a company gets the exposure it needs […]